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Philip Kotler Marketing Management 9th edition
12 €
+ Versand ab 4,50 €
65933 West - Griesheim
19.05.2024
- Zustand Sehr Gut
Beschreibung
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
